Our Story

It all began with a simple conversation after a workout.
Kushagra Thakar—who loves fitness—was sitting with his gym friends after a session, casually chatting about food. Then, one of them opened a jar of peanut butter and said,

“Why is healthy food always so tasteless?”

Then the same thought runs in everyone’s mind—the peanut butter was boring, the oats were dry, and nothing felt exciting enough to eat every day.

That one small comment stuck in Kushagra’s mind. That night, he kept wondering,

“Why can’t we have health food that’s both healthy and delicious?”

He began researching—going to stores, checking ingredients, and reading labels—only to realize that many so-called “healthy” products were filled with hidden sugars, bad oils, and artificial ingredients. Worse, they didn’t even taste delicious.

That’s when he decided to create something unique himself.

What started as a small kitchen experiment soon became a long-term vision. Kushagra began testing different peanuts, mixing those in clean ingredients like jaggery and seeds, and experimenting with natural flavors—pineapple, mango, strawberry, American nuts, and the people’s all-time favorite dark chocolate.

But building something unique & visionary takes more than just an idea—it takes the right people.
And that’s when Akanksha came in.

When Kushagra shared his early vision and samples with her, Akanksha immediately connected with the purpose. She saw the potential not just for a product but for a movement.

She came on board as the co-founder of Pinobite. From that moment on, it was no longer a solo experiment—it became a partnership with purpose.

While Kushagra brought the innovation in product development, Akanksha brought clarity in direction, visual identity, and powerful communication. Together, they started shaping the soul of Pinobite.

They didn’t wait for people to discover it—they brought it to the people. From sponsoring fitness events to setting up tasting booths in gyms, they ran countless grassroots activities to get real feedback, build real trust, and let people experience the taste difference firsthand.

From that first chocolate-flavored jar, Pinobite put down its foundation.
And today, Pinobite is the fastest-growing health food brand, serving across several Indian states, with over 10,000+ kilograms of peanut butter sold every month.

Because everyone talks—but they acted.
While many discussed ideas in gyms and WhatsApp groups, Kushagra had the guts to start—and Akanksha had the courage to scale it.

Today, Pinobite isn’t just a peanut butter brand. It’s a growing health-focused food line—with muesli, oats, and more—made with real, clean ingredients and zero compromises.
It’s a brand built on passion, partnership, and willingness to do something unique. #Pinobite❤

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